A large music retail chain enlisted BrandProphet’s help to broaden their in-house mens offerings.  The team developed poligraff, a collection of better basics ranging from soft, long-yarned cotton pocket crews, hooded long-sleeved t-shirts and henleys to a linen blend waist jacket.  The collection effectively enabled the retailer to command higher margins on its in-house business, thus improving overall profitability.


Freedom, Quebec’s largest urban retailer, enlisted BrandProphets’ help in increasing the chain’s in-house mens business.  The company, working closely with the retailer’s buyers and merchandisers, created a focused collection of timeless tops and bottoms embodying a feeling of comfortable luxury.  wasHHaus created an instant connection to the stores’ other merchandise while clearly distinguishing itself in the eyes of the store’s more sophisticated customers – a valuable sub-group they were intent on expanding.


The duo’s seminal brand uniquely married classic sportswear with urban fashion.  Varcity earned a loyal following in the burgeoning urban market and its influence can still be felt today.

M. 8ighty

Exhibit A, Quebec’s foremost fashion streetwear chain, retained BrandProphets to conceptualize, design and produce a flagship collection for the retailer. The resultant brand, M. 8ighty, initially targeted the major fashion categories of knits, wovens and bottoms. The quick success of these led to the brand’s escalation into outerwear, accessories and footwear.