poligraff

A large music retail chain enlisted BrandProphet’s help to broaden their in-house mens offerings.  The team developed poligraff, a collection of better basics ranging from soft, long-yarned cotton pocket crews, hooded long-sleeved t-shirts and henleys to a linen blend waist jacket.  The collection effectively enabled the retailer to command higher margins on its in-house business, thus improving overall profitability.